The Business Development Division plays a critical role in the new businesses. For more efficient use of assets and proper control of the development trend, the division moved into industries with high potential for development and diversified into different industry areas. EMI is dedicated to maximize return for shareholders and create space for the growth of employees. It invests in high value-added service and high return on asset industries as its core strategy, actively and cautiously investing in a number of industries with high potential for growth.

　In the development of new businesses, the company usually starts with a strategic alliance to get the know-how of the industry or uses financial control. In 1995, the company stepped into the construction sector and selected Taipei as the development location since the land price in Taipei is highly supported by strong demand and the operation risk is low. The division supervises the operation of land development and is responsible for conducting relevant surveys, analysis and evaluation. A number of advertisers, builders and marketing firms were contracted for implementing the scheme. The initial project is “The Perfect City” located in Neihu. The construction was commenced in July 1996 and completed in 1998 with a high sales rate. Another project “Eastern Luxury Spa Villa” in Taoyuan also became a hot issue in property industry in August 2004.

　The division also administers evaluations on different investment projects in order to control each business opportunity more effectively. In addition to land development, the company also invests in high growth industries, like multimedia, telecommunication, venture capital and leasing industries. The company can quickly control information on the prospect of developing different industries at home and overseas and is affiliated with stocks listed on the TSE and Taisdaq. This can maximize the efficiency of investment and increase corporate profit.